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JFT brings the hottest Japanese fashion brands to Hong Kong

JFT Holdings Limited (JFT), a newly established Japanese-Hong Kong joint venture between Japan-listed Toyota Tsusho Corporation and Hong Kong-listed Symphony Holdings Limited, announced August 1 the opening of its flagship retail store in Causeway Bay, Hong Kong.

Located in one of Hong Kong's most popular shopping areas, the JFT flagship store will carry more than 80 renowned fashion brands from Japan, Europe and the US – including some of the hottest brands from 109 Shibuya Plaza, the famous trendy zone in Tokyo. The new retailer aims to establish itself as a prominent fashion landmark in the city, bringing the latest Japanese fashion and lifestyle trends to Hong Kong's consumers.

Occupying a total area of 24,000 square feet, the three-storey shopping complex is designed to offer consumers a whole new shopping experience with an intense concentration of fashion-forward brands and a plethora of choice.

JFT is confident in its retail formula for Hong Kong and has ambitions to expand significantly. The retailer is actively looking for a retail location in Tsim Sha Tsui for its second store and plans to open six additional outlets in Hong Kong within the next two to three years. After consolidating the brand's position in the city, the company will start to explore opportunities in the Mainland China market.

Mr Ng (left) is delighted that JFT has chosen Hong Kong as the starting point to launch its regional brand-building strategy. He is pictured with Managing Director of JFT Holdings Limited, Mr Tommy Sze, at JFT flagship store.
Mr Ng (left) is delighted that JFT has chosen Hong Kong as the starting point to launch its regional brand-building strategy. He is pictured with Managing Director of JFT Holdings Limited, Mr Tommy Sze, at JFT flagship store.

Source: GovHK (www.gov.hk)